Apr 8, 2014

Chick Fil A to Expand into NYC and Surrounding Buroughs

You will certainly remember that Chick Fil A was at the center of a great controversy in June 2012 when the company's COO Dan Cathy made statements regarding the company's stance on same-sex marriage, which later lead to reports of Chick Fil A's charitable donations. The controversy came to a head when former Arkansas Governor and Fox News contributor Mike Huckabee created "Chick Fil A Appreciation Day" which drew thousands out in support of the company's declaration against same-sex marriage.

It was awful. People all over social media glorified this blatant hate movement under the premise of supporting the company for their Christian beliefs. Arguments ensued, debates were had, friends were removed, and some people were even blocked. A movement (unsuccessful) was even started to remove the one and only Chick Fil A in NYC (NYU campus). After Chick Fil A reported record numbers on August 1, 2012, and the war had died down, little else was heard of Chick Fil A. Until now.

According to the Gothamist and USA Today, the widely known "Chick Fil A" fast food restaurant will be making an attempt at the NYC market some time this year, but
will it be successful? The company plans to "open 108 restaurants this year—most of them urban and a good chunk of them in New York City" according to Woody Faulk, Chick Fil A's vice president of design and innovation. "If we can't do it in New York, we have no business going anywhere else."

I can't help but wonder how this southern company, founded in Atlanta, with it's "moral" and "Christian" (hating on gays is not Christian) beliefs is going to make it in NYC. After the 2012 debacle, and as the company begins an attempt at the larger, more diverse and inclusive, market, the tone of Cathy has changed. He now says of same-sex marriage "I'm going to leave it to politicians and others to discuss social issues."

If you ask me, it's way too little, and way too late. It's not even a matter of being "too little" or "too late" really. The damage was done when Cathy made the move to declare the company's stance against homosexuality. The receipt book is also evidence of that. What Cathy did when he made his comments in 2012 caused a lot of  damage. This was not just something for the media to make a circus of. As mentioned, all across social media, words were said and feelings were hurt. Relationships were strained and a national debate was sparked. Chick Fil A made it clear which side of history they wanted to be, and they won't be receiving a single red cent of my money when they come to NYC.

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